Paul Frank is going back to its roots with the launch of Paul Frank Industries. The iconic brand most widely known for its character monkey, Julius, has shifted its positioning in the marketplace by re-launching as a fashion brand with a fresh, unique and trend-driven approach. The goal for this property is to reinvigorate the loyal Paul Frank fan base while penetrating new audiences through strategic and innovative global marketing. The first children's collection, Spring/Summer 2016, debuted at New York Fashion Week in September - the collection's target audience is children ages 3-9 years old.
Paul Frank Debuts Circus Jumble Collection at New York Fashion Week
During September 2015's New York Fashion Week, Paul Frank Industries hosted the "Circus Jumble" experiential runway show to launch the brands new children's Spring/Summer '16 collection. The fashion show was attended by top celebrities including stylist Rachel Zoe, supermodel Coco Rocha and media such as InStyle, People, Vogue, Elle and USA Today who covered the show generating 700M+ media impressions.